I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.
I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
When a television show like 'Scandal' becomes the biggest show in recent history, suddenly advertisers and networks want to jump on that. And what it's showing is that people want to see diversity.
Infiniti ads are part of an exciting new trend called "Advertising Whose Sole Purpose Is to Irritate You."
The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.
Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
No one wants to risk a million dollars on a few laughs. The big, flashy commercials are out. The soft sell is out.
Video will drive the share-shift in advertising.
Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.
And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time.
I feel like more and more advertisers are coming to YouTubers.
There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.
The real future of the Hispanic targeted media and advertising is in English.
Commercials are so contemporary and up to date that when you're involved in that visual world, you can't really go backwards.
The advertising agency, as it stands today, is a peculiar manifestation of American business life of the twentieth century - glossy, brash, and insecure.
If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
The ads that podcasts manage to sell tell you a lot about who they think is listening. They include services that promise to make your investment portfolio ethical, deliver exotic, ready meals to your home, or guarantee better sleep thanks to luxury bed linen.
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
Too many people, including the ad industry, believe the future is something that happens and just rolls them over in it's wake.
