Randy Falco Quotes

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

I feel as a brand I'm here to be around for a long time.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

I think it takes 30 years to build a luxury brand.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Ann Demeulemeester is an adult brand now, with its own identity and legacy that is able to continue growing without me.

My name has become a brand - it could be make-up, clothing, perfume.

Hulu is about the shows, not the networks. The shows are the brands that users care about.

Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.

Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

You have to do what's best for the brand.

Great brands are meant to be great aggregators.

All designers have a platform, an audience. Whether it's one or a million, it doesn't matter.

Brands are about editing.