Nancy Dubuc Quotes

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

For SpringHill, it's always important that the content find the right platform, not the other way around.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.

Everything seems set up for success in digital journalism - money, eyeballs, software, brands.

I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the title of your book constantly,' and I just want to say, 'Shut up. Everything you're saying is wrong.' People will know instantly if your only motivation for tweeting is to sell books.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

I think that the campaign that Fox Searchlight has thrown for 'Sound of My Voice' honors the film's roots and the film's integrity, and I don't think it overwhelms the film at all.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

What part of media doesn't need to connect with their customers more smartly?

Finding your way doesn't mean surviving, just as pleasing an audience doesn't mean twisting your editorial around search engine optimization and Facebook algorithms.

If you can market smut and toilet paper, you can market movies.

When we were a quiet, little-noticed channel telling stories from Russia, our audience was negligible. When we started being really provocative... our audience started to grow.

There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season.

I think what AEW has done on social media is impressive. I think the amount of interest they've garnered is impressive.

It's unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.

I am really excited at being the face of Hotstar in AP and Telangana because it is a streaming service that I use very often, and the brand is very young and edgy.

StyleHaul will allow me more opportunities to express my point of view in the lifestyle and fashion space.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

We want to create content that our fans will like but at the same time stretches us creatively, with our own little touch.

We do everything from community management to specific marketing promotions.