My Instagram is all me. I like to keep it very personal, and I'd like to keep it that way. You don't really follow to see promotional things at all times. It's my connection with my fans.
Just because #ad or #spon is there doesn't mean I'm only doing it for money. I make sure, in the text, that it's very obvious that I'm having fun.
The promoted tweet is a real tweet that a company may have sent out that they want more distribution for. They will buy key words for it. If people are looking for something related, it will show up.
I didn't really like doing commercials. You had to behave like you were on angel dust or something.
I did Hilary Duff's 'With Love' music video-slash-fragrance ad.
I am not in every picture I post, and my social media is not only for film promotions. I don't feel comfortable with that. Yes, I'll post something promotional now and then, but rest of the time, it is like any other social media account.
We've learned that you can't just put your promos up in a digital environment and expect the consumer will accept that as shortform content. It needs to have a unique point of view and style and execution that is tailored to that platform.
Whenever I get a tweet that's trying to promote a thing someone cares about, I'm like, "how annoying!"
The advertisements during intermissions are the truest reflection of an intermission from life.
