Scott Borchetta Quotes

Storytelling is about listening in any media.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

Somebody with a billion followers can tweet, 'See my movie,' and it can still tank. Followers don't always translate into success because I think people are too savvy. When something takes off, it's because people are connecting to it - not because someone with a lot of followers says to care about it.

If you want people to come to theaters, you better do something different.

The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.

I think what AEW has done on social media is impressive. I think the amount of interest they've garnered is impressive.

Instagram is a place for businesses to build their business.

Advertising has always been something I kind of understood.

We're committed to delivering our viewers and advertisers year-round programming with a wide variety of storytelling.

The world is changing. Social media is a way to sell movies and to build a fan base. The truth is that you have followers because they know you are into it and you're funny and you like it. I think it's great.

The most important thing to remember is you must know your audience.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

It's easier to promote things, if you have fans.

Marketing is a contest for people's attention.

Connection is what one is after in probably most media, but certainly in film, which is an immersive medium.

If I can make a connection, one connection, to any one listener in the world, I consider that successful.

I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the title of your book constantly,' and I just want to say, 'Shut up. Everything you're saying is wrong.' People will know instantly if your only motivation for tweeting is to sell books.

I have no concern with widening audience.

The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.

No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in their hands as they're holding it.

Whether we like it or not, we will have to resort to the use of television spots.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

The theatrical marketplace is a challenge. What do you have to do to get someone to purchase a movie ticket to your movie? You have to do something that they've never seen before; you've got to enthrall them in a new way.

You don't want to bash viewers over the head with a blunt message or lecture them - they'd soon get bored with that.