Ideas are just a multiplier of execution.
People don't understand the logistics of advertising.
Great execution is at least 10 times more important and a 100 times harder than a good idea.
Every campaign is unique.
Ideas are of themselves extraordinarily valuable, but an idea is just an idea. Almost anyone can think up an idea. The thing that counts is developing it into a practical product.
I had about the biggest, longest wish list anyone could have, and 99 percent of what I wanted to get on the screen we got on the screen within our schedule and within our budget and within our resources.
The negative is the equivalent of the composer's score, and the print the performance.
The theater's a live thing, and film is, to some extent, a discipline where you're putting everything together and trying to execute something exactly. You do it away from people and then you present it at the end.
I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.
Designing is so easy - it's the business that is hard. That's why you really have to respect Ralph Lauren - look at what he's done. Anybody who can sustain themselves should be applauded.
I'm a marketeer, and I thought the message discipline in the Leave campaign was extraordinary.
Plan the sale when you plan the ad.
Coming up with ideas is the easiest thing on earth. Putting them down is the hardest.
Every artist and every song has an idea, and the producer's job is to capture it.
Sharing the same vision for what's on the page is always a good idea. The director's job is to establish what that is and make sure that everyone sticks to it when it comes down to actually executing it. Establishing what the vision is and being able to stick to it is the job, and everyone should be on the same page going in.
It's not what you play, it's how you play it.
A good ad which is not run never produces sales.
An average idea enthusiastically embraced will go farther than a genius idea no one gets.
It's not my job to dream your dreams. It's my job to make your dreams become a reality.
An idea on paper to a reality in large part.
Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.
If you have enough craft, you've done your homework and you're practiced. You can then make the photograph you desire.
Ninety-nine percent of advertising doesn't sell much of anything.
Everyone has an idea, but it's really about executing the idea and attracting other people to help you with the idea.
If the guy behind the camera is not good, the pictures are bad. It's still you, and it's the same lines and everything, but it doesn't work.
