Andrew Neil Quotes

The most dangerous thing for a branded product is low interest.

Kmart appreciates and supports exclusive brands.

'Have you ever considered changing the name Nasty Gal?' is probably the dumbest question I've ever heard.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

My name has become a brand - it could be make-up, clothing, perfume.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

Channel brand is so key.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

'Shaggy' is a brand.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

We are now focused on the brand, not the channel.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

It's the power of the brand. We've never formally advertised.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

I think I am one of the smallest surviving brands.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.