Victor Koo Quotes

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

I think afterall, a promotion video is a piece of work in it's own right.

My partnership with YouTube is one that I really, really treasure and I want to carry through. I mean, I don't just say it because I work with them; I genuinely am a fan of YouTube, so that's where I'd want to see my content.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

I am really excited at being the face of Hotstar in AP and Telangana because it is a streaming service that I use very often, and the brand is very young and edgy.

I think Warner Bros. are probably some of the best people in marketing films in the world.

We made the joke when we screened 'Bucket List' that there was 100% desire to see amongst our demographic with a 40% ability to get them to see it.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them.

When I started my YouTube channel in 2010, I never imagined that one day it would be the most subscribed channel in the world and that I would be a part of such a great community.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

It's a big battle to bring quality stuff into theaters across America, for sure.

On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.

There are screens at the gas station, there are screens at the shopping mall. And they all need content.

The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do is make sure it's their movie.

There's always been product placement in Bond movies.

Video will drive the share-shift in advertising.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

I think video advertising is a hugely compelling medium.

YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

I would come home after school and begin to create videos, because there was people waiting to see new content from me.