2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.
Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.
The effort of every time I put out a video, it was like, 'Okay, I've got to put it on my Facebook, I've got to put it on my website, what's the view count now? What's the view count now? What's the view count now?' You get obsessive with it.
Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.
The number one question I'm asked as a YouTuber every day is, 'How can I get my videos out there; how can I make my videos go viral?'
Before the term 'viral video' came out, we used the mass media to our advantage.
Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.
I am a professional creator of online video and I have had that job since the moment of its existence. I'm also something of a professional advocate for, and follower of, online video.
I think it's really good to create pockets and events throughout the year that highlight certain things that are really popular on YouTube.
Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
YouTube keeps changing, and you have to change with it.
I think video advertising is a hugely compelling medium.
We [with Neal Dodson and Corey Moosa] wanted to draw people in with a dialogue - whether it's a creative process or a social issue or innovation of some kind; whether it was how we told the stories or what stories we told. We produced some online videos.
I think afterall, a promotion video is a piece of work in it's own right.
If you're going to implement video, do it as well as YouTube does it or don't do it at all.
Since our inception, Youku Tudou as the leader in the multi-screen video space has helped transform how video and entertainment-related content is distributed and marketed.
I know the video platform so, so, so well. I know the perfect mixture of how comedic a piece has to be, what the video has to be like, what the song has to sound like, to make it successful.
Video will drive the share-shift in advertising.
Video is so primal. When you can hear a person talking about the project, and can see his or her passion, it is unbelievably powerful. I don't want to make it seem like projects without a video fail.
Video is just exploding on Instagram - motion is the new filter. We're going to help people use visuals to tell their stories.
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.
It turned out it was really easy to create commercial stock footage.
We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic.
We were very fortunate to be in YouTube in the very beginning. There wasn't a lot of content on there, so we were pretty easy to find on YouTube. That was really helpful in growing our channel.
