Mindy Grossman Quotes

It's a good time to be in the content business though, the branded content business.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

I produced audio editions of 'Beneath' and 'Kronos' primarily to grow my audience. I'd seen it work for guys like Scott Sigler and J.C. Hutchins and thought their audience might enjoy my books as well. The goal was to get them hooked on the audio and hope they would migrate to the print books.

Most brands want to see their products used in creative ways.

Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.

We think of Starbucks not as a coffee company but a media company.

A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

By using our international network, utilising templates and thinking ahead with pre-planned pages that contain carefully selected relevant news, we can deliver stories that other people just don't have. And that will release resources for the web.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

If you wanna compete, you've got to get into the original content game.

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

I believe in emotional branding.

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.

Fashion is not about product; it's about an interesting idea that you can't resist buying into.

It's not enough just to put great television shows out anymore.

Most smart companies should make themselves media companies. That means they put out their own information.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

It's such a loud world out there, so it's important to be able to be ubiquitous across formats.

Design is how you make your first impression with your consumers. Make sure it is a lasting one.