DAVID ZASLAV

If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.

I talk to Oprah several times a week, and I see the side of Oprah that's having the time of her life. What she's getting to do with OWN is build a team to create a brand from nothing.

To this day, I'm a slave to CNBC.

People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'

If you could position the best platform media company around the world with the best content, we could get explosive growth.

One of the hardest things to do when you launch a channel is find a voice.

We're lucky in that channels like Science, Animal Planet and Discovery are essentially universal in terms of their appeal. If you wake up in Moscow and put on the Science channel, it doesn't feel like an American channel, it feels like their channel.

Cable is a niche business. If you can own a niche, that can be a very strong business.

If you wake up in Moscow and put on the Science channel, it doesn't feel like an American channel, it feels like their channel. In fact, Discovery is Vladimir Putin's favorite channel.

People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'

If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.

I talk to Oprah several times a week, and I see the side of Oprah that's having the time of her life. What she's getting to do with OWN is build a team to create a brand from nothing.

One of the hardest things to do when you launch a channel is find a voice.

To this day, I'm a slave to CNBC.

We're lucky in that channels like Science, Animal Planet and Discovery are essentially universal in terms of their appeal. If you wake up in Moscow and put on the Science channel, it doesn't feel like an American channel, it feels like their channel.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

Cable is a niche business. If you can own a niche, that can be a very strong business.

If you wake up in Moscow and put on the Science channel, it doesn't feel like an American channel, it feels like their channel. In fact, Discovery is Vladimir Putin's favorite channel.