Product Innovation Quotes

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

The key to economic prosperity is the organized creation of dissatisfaction

It isn't the consumers' job to know what they want.

Ideas are of themselves extraordinarily valuable, but an idea is just an idea. Almost anyone can think up an idea. The thing that counts is developing it into a practical product.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.

We fixed on No. 4, Queen Street Place, for our City offices, and it was from there that so many of my patented inventions were dated.

In the world where people with money overlap with restaurants and try to work out how to make more money, one of the things they talk about is the desire to find 'the new pizza.' This means a new mass-market product that can be made quickly and eaten both on the premises and as a takeaway.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

The purpose of a business is to create a customer.

Why did they keep changing guitars and amplifiers when they were perfect? They did the same things with cars, if you ask me. They forgot how to make them right, because they focused on style and bells and whistles.

Our whole economy is based on planned obsolescence...we make good products, we induce people to buy them, and then the next year we deliberately introduce something that will make these products old-fashioned, out of date, obsolete.

Use your development time to brief analysts and industry press. Use these influencers as your eyes and ears to let you know what else is being developed by competitors so that you can be the first to market, and don't make the mistake of launching an also-ran product.

America demands invention and innovation to succeed.

I'm more convinced than when I accepted this job that we can create a viable Ford Motor Co. that makes cars and trucks that people really do prefer. And we can make them using minimum resources and minimum time and be competitive with our competition.

In the next decade, I see Spanx going worldwide. Everywhere. No butt left behind. It's going to be all over the world and it's going to be an aspirational brand that transcends categories. There's so many things we can improve upon and make better.

People buy products if they're better.

From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing.

When I think of revenue growth, I think of the words 'mix' and 'shift.'

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

When you already have $150 billion a year in revenues from the iPhone, it's very hard to come up with any new vertical that will sort of move the dial. And there's this sort of weird effect where the larger a company gets, the harder it is to come up with any new product that really moves the dial.

Koch companies employ 60,000 Americans, who make many thousands of products that Americans want and need.

I fully agree with innovation and letting the best product win.

Mahindra's brand strategy is about niches across areas of mobility.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.