Jon Taffer Quotes
Don't build a bar for yourself. Build it for your customers. It's all about them: the walls, the finishes, the textures, the food, the beverages, literally everything has to be for them.
Citations
Taffer, Jon. Raise the Bar: An Action-Based Method for Maximum Customer Reactions. Portfolio/Penguin, 2013.
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Jonathan Peter Taffer is an American entrepreneur and television personality. He is best known as host of the reality series Bar Rescue on the Paramount Network. He is also credited largely with creating the concept for NFL Sunday Ticket.