Demetrious Johnson Quotes

At the end of the day it's our business to promote the fight however possible.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

We want to make movies with people who already have followings.

I don't hype a fight to sell tickets.

Over the years, I have realized that there's more to a film's fate than just good acting and a solid script. It needs to be marketed well. It's the package that sells - the songs, action, actors, etc.

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.

FX does a great thing with its comedies where they give them a slow push out there.

Sometimes, I feel promoting a film is a more difficult task than acting!

Anyone who wants to promote a car or a football tournament turns to opera. There's a much greater public connection than the image of plush corporate boxes would suggest.

The bigger fan base you have, the more companies will be attracted to you. And having a following, you can be so much more involved being a representative with the brand you're working with.

I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.

There is no rivalry between Google and traditional advertising.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

The music and everything we're doing on the stage and on television backs itself up. If that's what gets people's curiosity going or brings their attention to us, that's fine.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

Most entertainment is trying to get you. It's tested, like toothpaste.

Marketing for a film is tricky because you release stuff without context.

Across the board, Australian films need to have a lot more money spent on selling them.

Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.

If you can market smut and toilet paper, you can market movies.

For people coming in through the turnstiles and people sponsoring, we are entertainers and that's where the game is going.

I'll sell a million pay-per-views if you're smart enough to market me the right way.