Promotional Efforts Quotes

You can tell if something feels special. But there are so many moving parts involved in making the song a hit. The radio has to deliver, the management has to deliver in terms of booking the right promotions... just being a good song isn't enough.

For us, being a label, we took out the whole aspect of the business that goes into sifting through people who don't care, who don't get what you're trying to do. We can just hire and work with people who get it - the people who understand what this project is about. When you're on a label, you're just hoping somebody will stick their neck out and work for you. Most bands are just like, "I hope they do it. I hope they promote it." But being a label, we know exactly what's happening.

I feel like I have to do some promotion to let the people know that the records are out there; but I kind of like the idea that it's my work that does the talking rather than me.

How dismal is progress without publicity.

If you get your face and your name out there enough, people will start to recognize you.

We did a lot of press for the last film and now for this one. We don't rest on our laurels.

As a fighter, I pay very close attention to the amount of marketing that goes into and around my fights, and I can tell you that you'd be hard pressed to find much that has been done to promote me outside of 'TUF 24,' which was minimal in comparison to other fights, fighters, and shows.

I go on giving interviews because I've been brought up to support the projects I'm involved in. When you've enjoyed working on a production, you want to do them a favour.

Trace out also individuals in every region, inform yourself about them, seek them out, secure that in their own districts they shall canvas for you, and be, as it were, candidates in your interest.

It's all been guerrilla warfare trying to get my name out there.

I'm always going to go up against movies with bigger muscle and money, so I need to have a strong grass-roots game.

I think that you have to get out there and get with the folks and push the flesh and be connected to viewers and listeners.

Some folks actually talk a whole lot more than me, so I'm grateful for the people like Cliff Bleszinski. He talks about our games, and Mark Rein talks about our business strategy. I'm the shy programmer myself.

Before I was not in the television cameras every 5 minutes, I wasn't as visible, but this year I plan on being more visible to ensure that Virgin Rap Division does not lose. Although I am a very low key person, I am competitive, and with every ounce of my spirit, I will ensure that this label is taken seriously.

Publicity gets more than a little tiring. You want it, you need it, you crave it, and you're scared as hell when it stops.

We didn't make money but we never lost money. We'd sit around Times Square with fliers, walk around the Village and try and get people to come. Now you'd just tweet it, but that was the beginning of emails, or the beginning of me doing emails - I'm sure there were people in 1986 who were doing emails.

I started off in sports centers with no promoter, no TV, no backing, just me, my bag and Oliver Harrison, having to sell tickets.