Gary Bettman Quotes

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

The market for local advertising is in the billions.

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

Television has supplanted people as the only audience that campaigners are interested in.

Television is not a gimmick, and if you think it is, you’ll lose again.

Surely, AP or the coaches are all aware everybody has agendas. Anybody who's on TV has one. You know, that's viewership and ratings and those kinds of things.

Pay-per-views and television are so fast-paced. It's very hectic.

Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

If you recognize a face while surfing through 200 channels, you will stop and listen. Celebrities give a positive aura and people like them. Their message appeals to people.

We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.

In this fragmented world, with such short attention spans, you've got a couple of episodes to make an impression. And if you don't, you start to lose your audience in a big way.

Television is a medium because anything well done is rare.

If you watch kids looking at something on television, even something that's produced for them and is supposed to be funny, what you'll notice is that they don't laugh.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.

What I worry about the most is the competition for young eyeballs. We have so many other competing forms of media. I don't take any audience members for granted.

Pacing has become more important than ever, largely because of other media. I've always tried to start my stories out with a bang, something that will hook their attention.

I got some media coverage for using the tail, the ear, the oink.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

Advertising in the past has been predicated on a mass market and a captive audience.

The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game.

Video will drive the share-shift in advertising.

Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.