Our platform is self-service, so we enable people to host events themselves. The biggest events tend to be the free ones. We had 100,000 at a salsa congress in Mexico.
It's extremely easy to get people to share what events they are going to because events are inherently social.
A tournament pays me to show up because the fans want to see me and I move the needle at the box office? That's amazing. It's good for tennis, good for me and good for the event. If a sponsor wants to pay to put their company name on my shirt because they think I'm a strong ambassador for their brand? Heck yes.
I think anytime you have an event for the first time ever, like a Super Bowl or WrestleMania or UFC, as the years go by, everything becomes more polished with promotion and bigger stars.
Anything that needs to be labelled 'The Entertainment' usually isn't - especially when it is provided by the endlessly enthusiastic Joel or Nadia wearing trainers and a whistle.
I use Twitter as a tool to get involved with people, to sell tickets to gigs where I can stand in a room and smell the audience - and I love that!
I am honored to be named Godfather for Norwegian Bliss. This incredible ship and all the innovative activities onboard, from the race track to Broadway shows, perfectly reflect the energy and excitement of our morning show, and we are looking forward to bringing our loyal listeners along for this once-in-a-lifetime experience.
The hype man's job is to get everybody out of their seats and on the dance floor to have a good time.
Awards sell tickets, and they're a clever publicity stunt.
NHL clubs don't like having to shut down at a critical part of the season and disrupt our season for anything, let alone a situation where we're not given an opportunity to promote our presence.
MySpace is just spam central. I mean, every day I just get mail inviting me to gigs that are nowhere near Los Angeles!
Of course I want people to show up to the concerts and I am sure for that to decline would be a difficult thing.
Things are pretty good for NASCAR with our TV agreements behind us and so forth. For us it's focusing on putting the best events and tightest racing that we can, making improvements on the track and investing in the amenities and fan experience.
So, the concept was a single-stage festival, and I open and close the festival to encourage people to stay for all of the other artists.
I want to know that I am putting 30,000 individuals in seats in arenas. That's my goal.
I love traveling. But I haven't had big, transformative experiences while on the road. When I go out on the road, it's to go out and get a story or do a promotional event.
Almost every media organization is doing something with live events now, and that's because they feel they can break through that way.
I travel around the world constantly promoting my projects and endorsing products. Yes, I do get paid to go to parties; in fact, I'm the person who started the whole trend of paid appearances. But when you see me at a party, I'm always working or promoting something.
It’s a public event. We [television] should be covering it.
Convicted terrorist Timothy McVeigh has requested the public televising of his execution.
People want to hear your stories about these wonderful experiences you have, and that's what press tours are for.
One minute we can be in a small club, the next minute we can be in a coliseum, and the next minute we can be in a small auditorium. It varies, depending on the promoter, the budget, and the travelling distance.
For people coming in through the turnstiles and people sponsoring, we are entertainers and that's where the game is going.
You have to have an awareness of where you're going, what the event is, what you're promoting, and who the audience is. That always informs the way you dress.
As a fighter, I pay very close attention to the amount of marketing that goes into and around my fights, and I can tell you that you'd be hard pressed to find much that has been done to promote me outside of 'TUF 24,' which was minimal in comparison to other fights, fighters, and shows.
QVB have a long history of supporting Australian talent.