Targeted Content Quotes

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'

Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your 'close friend' or 'acquaintance' list.

Even if I only had 10 readers, I'd rather do the book for them than for a million readers online.

You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.

I want content that is relevant to my life, that is relevant to me, that is set in the real world.

The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.

What I write is not for little girls.

Nine per cent of my viewers are men, of which the majority is, I think, 45 to 50. I like to tell myself it's just my dad watching.

Don't write for who your reader is. Write for what your reader wants to be.

If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.

Be personal. Be relevant. Be specific.

The lesson of the Internet is that no audience is too small.

Audiences, as they get smaller, can intensify their relationship with the product, and so can the creative relationship with the people that you are serving. The good news is that, the more shows there are, the less the conglomerates have to gain by breaking the will of each individual creative.

I just feel like content is content; people want to see it resonate.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

We're committed to delivering our viewers and advertisers year-round programming with a wide variety of storytelling.

In the on-demand environment, you need love, not like. There's no lead in. You're not going to surf channels and hit it. People have to really want that show.

I always say that when I first started, my videos were very veered towards Indian people.

The real power of Web is the ability of the medium to have a one-to-one relationship with the audience.

As I start to think about what I want to do next, there are eight or nine networks I would be thrilled to work with. I remember developing at FX and the executives there telling me, 'We don't want to do shows that 20 million people kind of like; we want to do the show that 2 million people really like.' That's such a refreshing thing to hear.

When you're in the studio, you can't be like, 'I want to make music that everybody will like!' You have really understand your fan base, what they like, and that's what you do it for.

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.