We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.
Americans are used to being pandered to and spoon-fed everything. In a culture that needs caffeine-free cherry chocolate diet Coke, you'd best deliver information with entertainment.
There's no line between a designer and consumer.
People can have the Model T in any color – so long as it’s black.
I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone.
I would love to do special products for specific countries. As we go ahead and learn the territories, we're going to do exclusives for each area.
We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that are upgradable and maintainable and that can be mined for materials and components that can be reused.
We are going to have a suite of products that you subscribe to - television, high-speed Internet, phone, home security, energy management, maybe even health care - and we are going to have many customers that are going to buy those products directly from us.
Certain product lines are more suited to be manufactured in proximity with the customer, while others are more suitable to be manufactured in India.
Since merchandise creativity is hampered by the reluctance of manufacturers to do special things for an individual store, it might be well to increase purchases in foreign markets more able to accept innovative ideas.
What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they'll more likely pay for it rather than steal it. Well, some will still steal it, but I think we can take a bite out of piracy.
