Virgil Abloh Quotes

I like being a consumer. I'll do collabs with brands I like, only because I would like something free to wear. But I don't want people to dress like me, which is what you're asking when you create a brand. The fashion industry's just a super-duper headache.

I think that fashion is industrial, whereas style is ideological. So they're not necessarily connected.

If consumers make better choices, the marketplace will change.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

In terms of merchandise, you can't force anyone to buy something.

As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made to be sold, marketed, used, and ultimately discarded.

People are saying fashion week is no longer just a press event, it has become a shopping event because of us.

In a world of niches, we are enchained by our own consumer preferences.

When you offer consumers choice, let them vote with their wallets.

I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone.

I have fashion designers that I definitely respect. After working for a few years in the industry, you want to branch out and do your own thing and I think that's something that has always been important to me is strengthening the brand and just sticking to "this is who we are, this is our identity, this is who we're going to be". I definitely respect other designers but I don't necessarily have one that I look up to.

Calvin Klein and Gloria Vanderbilt don't wear clothes with your name on it, so why should you wear their name?

For the consumer, fashion is fashion. You can buy something beautiful for $20 and you can buy something ugly for $1,000. It comes down to style. As far as the industry as a whole, it is hard to say. I don't like to separate the worlds.

Pop art is a way of liking things.

In the mid to late nineteenth century, the gun manufacturers recognized that they had a limited market. Remember that this is a capitalist society, you've got to expand your market. They were selling guns to the military. That's a pretty limited market. What about all the rest of the people? So what started was all kinds of fantastic stories about Wyatt Earp and the gunmen and the Wild West, how exciting it was to have these guys with guns defending themselves against all sorts of things.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am.

The designers [of the 1930s] were populists, you see; they were trying to give the public what it wanted. What the public wanted was the future.

A man will never love you or treat you as well as a store. If a man doesn't fit, you can't exchange him seven days later for a gorgeous cashmere sweater. And a store always smells good. A store can awaken a lust for things you never even knew you needed. And when your fingers first grasp those shiny, new bags...

Very often design is the most immediate way of defining what products become in people's minds.

Everything is about consumerism. If there's money to be made, there will be an audience and people will feel empowered and I truly believe that women haven't fully tapped into their potential as a market.

If I could be reincarnated as a fashion accessory, it would be a shopping bag.

We will always buy clothes because they let us live our dreams.

Production and consumption are the nipples of modern society. Thus suckled, humanity grows in strength and beauty; rising standard of living, all modern conveniences, distractions of all kinds, culture for all, the comfort of your dreams.

No production without a need. But consumption reproduces the need.