MIUCCIA PRADA

I have to say that my husband and my children are so tough, there really is no space for pretension.

It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.

Basically I'm trying to make men more sensitive and women stronger.

For me, it's important to anticipate where fashion is heading.

Talking about the democratization of fashion is just one of the many trite things people say these days.

I do what I think is right.

Fashion fosters cliches of beauty, but I want to tear them apart.

I love clothes. Maybe I can say I don't love fashion, but I love clothes completely.

Everybody knows that I don't have a muse. I'm not interested in that.

Daring to wear something different takes effort.

I don't believe that anyone is not bothered by critics. I think that everybody cares.

I would say there is no Prada woman. I'm interested in women in general. I don't have any kind of preference.

Women often don't want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don't know the answer.

The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

One's life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.

When I was younger, shopping helped me discover many new places and many new things.

Nostalgia is a very complicated subject for me. I'm attracted by nostalgia but I refuse it intellectually.

The process of a date, I think, is terrible. Horrible. Because everything is banal and predicted.

Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?

You have to always work against what you did before, and even against your taste.

My parents were truly severe.

The only way to do something in depth is to work hard.

My learning process is by eye alone; it's not at all scientific.

What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.

I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.