Competitive Analysis Quotes

Marketing is too important to be left to the marketing department.

If you don't have a competitive advantage, don't compete.

People don't understand the logistics of advertising.

When you are starting to run an online business, you need to narrow down a niche market and be able to stick with it until you have a good profit coming in. This can take a while, so you need to have a great deal of patience to make sure that your business is moving in the right direction.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

All strategy depends on competition.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

It's far, far better to be prepared: the more you know about the other team, the better.

We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly.

In order for me to sell D.C., I have to have people understand us.

Never, never try to scope the market.

A quick way for any player to make himself better is to think about what he himself doesn't like to play against

There's always competitors out there, one way or another.

Marketing is for companies who have sucky products.

Competitive strategies is a concept or philosophy that's as American as apple pie.

In the future, it will become increasingly obvious that your competitors are just as clueless as you are.

There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.

I read the papers, I surf the Web. At the beginning of the year, I try to see at least two episodes of every show on our network. Am I surfing? All the time. I'm aware of the landscape. I'm a competitor, so I have to know whom I'm competing with.

I study my competition for at least an hour a day. I get on the internet, look at what they doing, then I look at ways to defeat them.

I've got to know my strength and weaknesses and the same for my competitors.

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?

When you lack cohesion, it becomes difficult to have a clear marketing strategy.

Benchmarking is an ongoing exercise in any company that aspires for leadership.

I can't understand the conditions of a corporate product being designed and getting millions. I admire it, it's great, but I don't know how to do that. I have to have the wheel.

You want to grow. To compete effectively - - even if you weren't going to grow, just to maintain your position - - you look at who you're competing with. And everyone you're competing with is changing to get better, sometimes dramatically.