Brand Voice Quotes

Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It's a lot of work, but I know that my brand, my image, and my voice are authentic to me.

When I'm writing for Esquire, my conscious thought is, I'm not writing for American Scholar.

I firmly believe brand stories are complex and multilayer.

I want word of mouth to be our biggest voice.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

Good social media is authentic. What makes social media work is actually having something to say.

Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Authenticity is absolutely the key to a great tweet.

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

Writing good ads is easy when you have something to say.

THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

A brand is a voice and a product is a souvenir.

I think there are very few brands with a person's point of view behind them.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

What I've learned as we've gotten bigger is that it's really, really important for us to take all the opportunities to tell our story, because as we grow and have a bigger impact on cities, if we don't tell our story, somebody else will.

When I started at Loewe, I took a year out before we did a collection because I felt we needed to work out all the fundamentals. The pencils, the door handles, the style of the press release, the stone of the buildings, the choice of photographer.

Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.

If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

I've been fortunate enough to pick the brands that I collaborate with based on if they feel authentic to me and if it's on-brand with what I am doing.

Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.