Personally i prefer the MX RR and a stylized name, but i was trying to solve the problem rather than create an industry.
I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose.
We had a 25-step process coming up with the name Extinction Rebellion.
Chevrolet was puzzled when they discovered that their sales for the Chevy Nova were off the charts everywhere but in Latin America. They finally realized that "Nova" in Spanish translates to "no go." Not the best name for a car... anywhere "no va."
Our milk chocolate is very chocolaty. In fact, we don't call it milk chocolate - we call it milky chocolate.
We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.
Verizon had just come out with FiOS, and AT&T had U-verse. We came up with a couple of options, and then our marketing people came in and said, 'What do you think of Xfinity?'
At the onset, I decided to name my brand LVL XIII - which means Level 13. The number 13 identified within the name and concept of the brand references throughout history that every creation begins at the level of thought and idea.
I knew I wanted to create a character who was nerdy and kind of square, so when I drew a square sponge, everything came together. And originally his name was SpongeBoy, but there we couldn't use that for trademark reasons.
A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off the roof of your mouth.
Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'
I often get questioned about how we came up with the name 'Weebly.' We all know that all of the good domain names are already taken, and we had neither the desire nor budget to try and fit our business into a pre-existing word - so we made one up.
Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.
Menshn is a play on the word mention, and in the U.S. that's how it'll be perceived. Like Tumblr or Flickr. People in the U.K. thought that I'd named it after myself.
I name my companies things that are intentional, that are specific, that are worthy of ridicule if you are anything other.
