Brand Extension Quotes

I remember when I was a kid, whenever you'd see cartoons cross over with each other, it always ranged from a delightful, magical surprise to a cynical, annoying cash grab.

After the first one [Twilight Saga movie], as soon as people start referring to something as a franchise. A franchise is a Burger King or a Subway. It's not a movie. The people who start to say it are generally the people who are making money off of it. That's how they refer to it. They love it when something has become a franchise. But, as an actor, I think it's scary.

I think movie and television companies are in the business of making money, and if you have a franchise, eventually you'll want to exploit that franchise and revisit it. So I assume at some point someone will do another story in the 'Lost' world.

It's a spinoff of the original Cracker Jack, but it's Cracker Jack'd. Frito Lay, when they asked me to be a part of it, I tried it, and I really like it. My favorite's the peanut butter and chocolate.

I think my sister and I just focus on working hard. We started off working with Wal-Mart on our first clothing line as an extension of our personal brand when we were 12, and we got to learn about being aware of what was in the market and what wasn't.

When people use your brand name as a verb, that is remarkable.

As soon as you go into merchandising, everyone nods sagely and says, 'Ah, now we know why you are doing it.'

NXT is its own kind of animal, and you're never quite sure how much of that transfers over into WWE and into Monday Night Raw.

If you mentioned Hanna-Barbera to people, they said, 'Oh yeah, Flintstone, Yogi, Scooby-Doo, Jetsons,' and that was pretty much it. We have characters with very high recognition factors and great films, but no organized plans for really making the most of them and increasing their value.

I always love trying to put my arms around more people. As a designer, it's a great compliment when people wear your clothes or buy your products, so to do things that are more affordable and have more of a distribution is always very exciting - especially when I can still bring my personality in complete, heavy doses. It's not a diluted version of me; it's a very clear extension of my personality.

I see easyHotel as one of the best, most natural extensions of the 'easy' brand from the airline. EasyHotel is raising money to accelerate growth at a much faster rate than I could have grown it as a private company, whilst enabling me to spend more time on my diversified portfolio of other investments.

The consumer mentality - we like something, what other flavor does it come in? We like that TV show, does it come in a book form? Does it come in a capsule? How about a soup?

In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

Holiday Inn comes in at the bottom of the market, but they can't go upmarket except if they emulate the Four Seasons. So they can go up, but they have to emulate the people they're trying to compete against. They can't disrupt them, because there isn't anything about their model that is extendable upmarket.

One of the things I've probably absorbed when I was in business school - and didn't know I was learning it - was about life cycles, that things begin, and they peak, and then they decline. So whether you look at life cycles of fashion, or you look at life cycles of things that people buy, designs, everything is in a life cycle. Getting out of the apparel businesses and into beauty and lingerie, those were very big bets, but they were very deliberately thought about and tested over time.

The Call of Duty Endowment is a natural philanthropic extension of our brand.

After Team B.A.D. split and the Brand Extension, I got injured and took some time off.

Now, being a fan, I love the difference between 'Raw' and 'Smackdown' - I know that each show will be completely different, and that makes it so fun to watch!

I don't want to start producing dressing gowns and cuff links with the Purdey name stamped on them. Making Purdey the leading gunmaker is our priority. Once we have succeeded in doing that, then we might look at some accessories, but it is a long haul.

With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.

The thing is, 'Discworld' had been going on for a very long time, and I've written children's books as well. Usually when people have a really big series they franchise it, which I thought is a bit of a no-no, so I thought what I'd do is I'd franchise it to myself.

We struck an unusual deal. I'll get to leave CNN with my catalog and documentaries. We were able to create a brand at CNN - 'Black in America' - that I now own. I can take that brand and extend it in any way I want.

I would love to help guys transition from 'NXT' to 'Raw.'

Everyone can guess what 'Corn Flakes' tastes like, even if you've never had them. But what, pray tell, does 'High School Musical' or 'Spider-Man' cereal possibly taste like? In this late era, we have reached the ultimate deracination between product image and what actually sits on our spoon.