LES WEXNER

As an entrepreneur, you work out solutions.

A woman at the Limited once asked me, 'Why do you work?' She said, 'You made a lot of money as a young man, so why are you still working?' I had never thought about it before. Forced to consider it, I told her, 'You know why? Because I think that if you stop to smell the roses, you'll get hit by a truck.'

Growing up, I knew you were supposed to have a profession - and something better than being a shopkeeper, which is what my parents were.

Sometimes I wish I lived more in the day, but I'm happier thinking about tomorrow or the day after. The way I see it, there's always a new or next thing.

I don't think most analysts understand that whether I work a 70-hour week or an 80-hour week, I take my head with me when I go home.

Entrepreneurs, guys that start businesses, grow with them. It's more painful than it would appear.

In the '70s and '80s, the mentality of America was that everything was disposable. The notion of quality wasn't important.

Everybody has to solve that "meaning of life" and purpose question for themselves. Everybody does it their own way. I think you have to be thoughtful about the way that you're doing it. So I describe it as purpose. If you can think about leading a purposeful life - not just an accumulation but you actually make the world a better place - then I think in the grand scheme of the universe, that that explains our existence. If not, we're just passing through. We're grains of sand and we're blowing in the breeze.

The foundation of leadership is your own moral compass. I think the best quality leaders really know where their moral compass is. They get it out when they are making decisions. It's their guide. But not only do you have to have a moral compass and take it out of your pocket, it has to have a true north.

I think leaders lead themselves, but leaders have ideas and maybe they're visionary ideas. Probably today, people would say Steve Jobs was a visionary because he invented this little gadget, the cell phone. But he didn't invent cell phones, and he didn't design the cell phone. He just took a couple of ideas and put them together, and no one else put those same ideas together as successfully as he did. But he had something that he was trying to do that intrigued him, and he could do it very well.

I think finding the way in life is the hardest part. At every stage of life, every trial, every success, you know, you're going into some kind of fog. There isn't a plan that suddenly reveals itself, and you go, "Ta-da! Now I understand."

Nobody remembers who was the richest toga salesman in Rome.

If you start painting yourself into a corner, life starts shutting down. There is always hopefully a next.

I was very lucky to find a career which let me travel, sourcing stores in other countries, just the opportunities of the career in design and finance and all the things that make retailing - my career - interesting to me. That's why I started looking at community responsibility. I felt I should give of myself.

The notion of Victoria should be a ladies' paradise. If men like Victoria's Secret, that's kind of a bonus, but in my imagination they should feel uncomfortable when they're in the store, if there's no mahogany paneling, there's nothing that's welcoming. This is a ladies' paradise. And that thinking goes into the design of the store, the fitting rooms, the fabric, the display. It's all from the lady's point of view. It has nothing to do with men.

I don't think I've invented anything. Henry Ford didn't invent the car, and Steve Jobs didn't invent the cell phone, and he didn't invent the digital revolution, but he could adapt, put things together in creative ways. So I think in what we do there's a lot of "let's try it and sees," whether it's a new color or a new style. But we didn't invent cosmetics or lingerie. How we market them - style, color - those are the things that we do, but it isn't pure creation. It's putting together ideas. I truly believe there's nothing really new in the world.

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

What makes you tick? Why do you care about the things you care about?

I think I'm determined. And I think if you're determined, you're right. Your behavior is exactly the same when you're stubborn, except then you're wrong. And so, there's times when I'm wrong, and I'd say, "Well, you were the dark side of determined." But I think determination, you know, it's like have an idea, think about the idea, the risks involved. What does it take to get from here to there? And then once you make the choice, you just keep going.

Ask yourself: What forms the decisions you make? What is it that gnaws at you? What are your crucible moments?

My Picassos and Ferraris - those are kind of just toys. Those aren't the things that matter. What matters in the car collecting or the art collecting is to learn about it, and then actually not the acquisition but to put them into a collection that I think is curated. You know, so something of me in the collection that the artist actually created the work. If I was going to collect art, it had to be something of me, my eye, things that appeal to me so when I looked at it, it would really look like a collection, not just an accumulation of stuff.

I think success is about purpose. People ask about success at different points in your life. As I look back, I think people that are successful feel good about what they are doing, and they can look back at what they've done and they feel good about it. People sometimes ask about success and they say, "What's your legacy?" and I say, "I think it's really a dumb question." I think the question is: What am I doing now? Do I feel good about myself? Am I proud of myself? Whatever purpose there is in life, I think success is about purpose. It's not about material things.

I think what I've tried to do is make the world a better place. I think that's what's really important. Nobody remembers who sold the most togas in Rome. In terms of legacy, people remember the great villains more than they remember the great heroes. So I think how you feel about yourself is the most significant question. What do you say about yourself when you put your head on the pillow? Are you really proud of what you're doing and the way you're doing it? I think it's really a fundamental question.

Humans are pack animals. In Biblical times, the great market cities in Europe or the United States, people want to be with other people. And in a way, the more that we're isolated, whether we're living on farms and we're only talking to our cell phone, the greater the need we have for group experience. So while people are saying that no one is going to go shopping because it's just inconvenient, and it's not as easy as buying online, why are people going to concerts? Why are people going to museums? Why are they going to sporting events?

You’re not going to be a 1.000 hitter all the time. You’re going to be more wrong than right. You just have to correct your errors as quickly, as economically, as possible.