Advertising Evolution Quotes

If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

Soon, the viewer won't even know if he's watching on broadcast or the Internet. He'll just be eating his cereal and see an image on the spoon. That's how we'll be watching soon, on spoons. The commercials will be on the knives.

The advertising industry needs to keep evolving.

Money is flowing out of traditional advertising into experiential, social, and sports.

There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

I don't think display advertising is the future of advertising.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

I see no reason why the artistic world can't absolutely merge with Madison Avenue. Pop art is a move in that direction. Why can't we have advertisements with beautiful words and beautiful images?

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.

Advertising has always been about creating awareness. We started to question that logic. Discovery-led consumption is where we are headed. We are bringing window shopping to the mobile platform.

The time has come when advertising in some hands has reached the status of a science.

The world is changing and how we reach people has changed. It's no longer throwing ads on your network and putting up billboards. It's now social media and things move virally, and the networks haven't always caught up to that.

The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.

Today's smartest advertising style is tomorrow's corn.

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.

Editorial outfits are now advertising agencies.

The only method of advertising known to the ancients was the word of mouth. The merchant who had wares to offer brought them to the gate of a city and there cried aloud, making the worth of his goods known to those who were entering the city, and who might be induced to turn aside and purchase them…. As soon as printed symbols were invented the advertising man made use of them to give publicity to his merchandise. We find advertisements engraved on walls and tombs, written on parchment and papyrus, and printed by the first printing presses. …. Postells, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look upon them as a necessity, and are surprised to learn that most of them are modern innovations…. The first advertisement printed in English appeared in the Imperial Intelligencer in March, 1648. Advertising in magazines was not begun until comparatively recent times. For instance, the first advertisement appeared in Harper's Magazine in 1864.