Malik Yoba Quotes

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

I use trolling tactics to build my brand.

Micro-Content + Community Management = Effective Social Media Marketing

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

By nature, I'm like a 90-year-old woman, so the whole internet and Twitter and Facebook, and all of that, I'm very new to. But, I am quite shocked at how much fun it is to be able to reach out to people, on a daily basis, and keep content out there, and how much it actually really does help promote things, in such a different way.

Social media is not an end in itself. It's just another tool to reach people.

I don't think people are really breaking ground and getting new fans or anything. So, I just use it more in my personal life but obviously I'm in a business where people think that Twitter matters so I'll be like, "Yes, I will tweet out this show." But it is something that me, the human, uses.

Ben Smith's quick-hit campaign 'scoops' are about as viral as cat videos. That fits with Buzzfeed.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

We use social media as an adjunct to my total media/market outreach.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

The future of advertising is the Internet.

It's interesting now; with social media, you are actually interacting with fans.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

Dedicate a lot of your time creating Vines and try to post daily.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.