Nick Denton Quotes

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.

Every news organization needs a social media strategy.

Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

You can provide a short-format content, and it can grow, and it can spread virally across the entire Twitter system, and it can contain within it a link to something that's much longer, that's a long essay or that's a video.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

Blogging and traditional media work together. Twitter complements traditional media.

There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.

My goal is to bridge the gap between social media and traditional media.

I just liked making funny videos, content that people would enjoy. The likes and retweets - that was, like, a plus.

For blogs today, it's really about content creation and partnering with a brand. You can get the news in so many forms and so many places. A tweet now is enough to tell you about a story. People don't have to click to go to your site.

I use trolling tactics to build my brand.

The world is changing and how we reach people has changed. It's no longer throwing ads on your network and putting up billboards. It's now social media and things move virally, and the networks haven't always caught up to that.

I completely understand social media as a method of promotion and digesting information, but it just seems like a colossal waste of time to me, and there's a million other ways I'd rather waste my time.

It's weird how the Internet changes everything. The kind of narrow casting... instead of reaching for a broad audience, you are reaching for a more targeted audience.

When I first started, I wasn't trying to go viral. I just liked making funny videos, content that people would enjoy.

With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.

I was surprised to know I had so many hits on YouTube.

A lot of people want to get involved, so thinking up Vines that require crowds is always good. But I've definitely gotten tweets before that were like, 'Just saw Logan Paul shooting a Vine and ran in the other direction!' so it's not for everyone.

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

There's no longevity on YouTube. You have to keep pushing boundaries.

Attention is very, very easy to create and receive on Twitter when it's rooted in something really negative.