Martine Syms Quotes

To say the Internet is the death of books and movies is like saying someone invented a new, more efficient kind of cup and it heralds the death of coffee - a new improved form of carrying something, which is essentially what the Internet is, should be helpful to our business.

I don't think there are too many traditional media guys who really understood what the new digital media is about.

The Internet's a driving force in the change from mass media to 'my media,' in which consumers will be their own programmers.

I think the media world is adjusting to the digital age.

On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network behaviors.

It became obvious to me that if Abril was to consider itself a communications group, it could not remain indefinitely in paper and ink.

We are in the throes of a transition where every publication has to think of their digital strategy.

The advent of the Internet exposed the fact that the old business model for newspapers was broken. The world wide web fundamentally changed the media eco-system, challenging established journalistic practice in what is known as the mainstream media: radio, television, newspapers and magazines.

I've been fortunate to have had the opportunity to be at the forefront of the digital media revolution.

Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

In my world view, clearly the Internet is a huge force multiplier for Indian media because it has not crept up on us like something invisible; we've seen it all play out in the West.

For blogs today, it's really about content creation and partnering with a brand. You can get the news in so many forms and so many places. A tweet now is enough to tell you about a story. People don't have to click to go to your site.

Thriving in the digital space is about constant commitment and engagement rather than being hit-driven like traditional media.

In the case of the Web, each of us has slightly more access to a mass audience - a few more people slide through the door - but Facebook is finally a crude, personal multimedia conglomerate machine, personal nation-state machine, reality-show machine. New gadgets alter social patterns, new media eclipse old ones, but the pyramid never goes away.

I don't know what's going on with new media and digital stuff. It's all changing.

The internet creates more of an appetite for media - it doesn't replace physical books, radio or TV.

There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet.

Social and digital media is a bullet train, and that bullet train is not coming home.

Newspapers are busily experimenting with different models. Traditionally, and I suspect in hindsight very mistakenly, online news was free. And once given free access readers felt it was their entitlement.

The world is changing, and the Internet is about to become the next broadcast network.

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers.

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

The stories about broadcast dying or it being overtaken by cable have stopped. Same goes for the stories about the Internet hurting our business.