I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.
The job at broadcast is to figure out what the dumbest person in the room is going to think. That's not the case at FX.
I think HBO seems to have an extraordinary clever knack of catching the pulse of its audience. It really, really knows its audience.
We want to be a consolidator, not a seller, and we want to continue to explore the kind of targeted entertainment, targeted audiences, that I think are happening and emerging in every country in the world.
I think every content can reach its potential audience if placed rightfully.
Genre labels are useful only insofar as they help you find an audience.
I'm opposed to censorship of any kind, especially by government. But it's plain common sense that producers should target their product with some kind of sensitivity.
YouTube has a stigma about only kids watching it. That's true. It is mostly kids and teenagers who watch it. But I've never made videos for teenagers. They should not be watching my videos.
It's weird how the Internet changes everything. The kind of narrow casting... instead of reaching for a broad audience, you are reaching for a more targeted audience.
At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.
A lot of movies aren't intended for everybody.
