New media is like a megaphone. It amplifies your ability to reach more people.
The power of Bernie Sanders was not only in his email list. The centers of power were local groups that formed on Facebook and Reddit.
Jesus on Twitter would have been a pretty amazing thing.
The time has come for political campaigning, its techniques and strategies, to move out of the dark ages and into the brave new world of the omnipresent eye,
Haldeman was then an advertising executive nat J. Walter Thompson
In the past, missionaries have traveled to far countries with the message of the gospel - with great hardship and often with the loss of life. In contrast, we can reach millions instantly from the comfort of our homes by merely hitting the 'send' button on our computers, or with iPads, or phones.
We want our music to reach everybody, so we're using the Internet. Every kid today is online, and we want to make sure our songs reach every one of them.
Today, for the first time - and the Obama campaign showed us this - we can go from the digital world, from the self-organizing power of networks, to the physical one.
It's hard for me to imagine why a church that has younger members wouldn't have a blog component.
I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'
It always seemed to me ironic that the McCain campaign kept referring sneeringly to Obama's meager resume - 'a mere community organizer!' - before he entered electoral politics. It was Obama's experience as a community organizer that proved such a killer app when he applied that skill to the Internet.
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
Social media is a powerful tool to connect constituents with the policy making process.
Prior to the online platform, I had to make sure I go around and have conversations and go to schools and make appearances. But now with online presence, I try to put out videos and different posts every day. I try to inspire.
I'm lucky that so many children visit my website. At least I get to talk with them that way.
Through the Internet, ISIS and other terrorist groups reach people they wouldn't ordinarily be able to reach.
I understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to the people. Facebook was going to be how he won.
Historically, Labour has used technology as a form of control. We would use pagers and faxes to send out messages telling people what line to take. The key learning from the Obama campaign is to use technology to empower your supporters.
The Internet empowers individuals to play a more active role in the political process, as Obama's campaign has manifested.
With the advances in technology, it's so easy connecting to our fans. There's Facebook, Instagram, and Twitter. I try to reach out to them. I try to update them on what's happening in my life, what books I'm reading, or whatever I do.
Once I found this possibility to use Twitter and Facebook and my blog to connect to my readers, I'm going to use it, to connect to them and to share thoughts that I cannot use in the book.
When people think of digital diplomacy, they think of government tweeting. It is not what it is. That is public diplomacy.
We have CBS.com, we have our stuff on iTunes. We feel the wave of the future is getting as much distribution as we can. We feel that we should be nonexclusive and get our content out there.
Tweeting happens to be a modern day form of communication. I mean, you can like it or not like it. I have, between Facebook and Twitter, I have almost 25 million people. It's a very effective way of communication.
In truth the social media elements of the Obama campaign, while extremely innovative, did not produce a lot of results.