John Wanamaker Quotes
When a customer enters my store, forget me. He is king.
In contrast to the American expansion where individuals went west to settle, the Canadian experience was directed by a central mercantile enterprise for whom the Indians trapped furs and bought merchandise. The Company wanted the Indians to be treated like valuable customers, not competitors for land and territory.
To Welch, the dvelopment of a customer centric culture in a businss it one of the requirments of a successful long term business. Surprisingly few companies manage to do it.
John Wanamaker was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, and served as U.S. Postmaster General during the term of U.S. President Benjamin Harrison from 1889 to 1893.
