Herb Kelleher Quotes
What's important is that a customer should get off the airplane feeling, 'I didn't just get from A to B. I had one of the most pleasant experiences I ever had, and I'll be back for that reason.'
Citations
Kelleher, Herb. "Interview with Herb Kelleher." Academy of Achievement, 22 Jan. 2004.
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Herbert David Kelleher was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest Airlines until his death in 2019.