James Jebbia Quotes

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

I'd rather be a big fish in a specialized pond than a little, little fish in a more generalized big pond.

Build something 100 people love, not something 1 million people kind of like.

We're not trying to be Amazon, all things to all people.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

We've found that the more niche you are, the better off you are.

Anyone looking for a black cashmere sweater isn't going to come to me.

Bars can't be everything to everyone. They must be everything to someone.

There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.

The idea of being all things to all people is a thing of the past.

We don't want to be something for everybody, we want to be everything for some people.

The business (and person) who tries to be everything to everyone ends up being nothing to anyone.

The rule in the art world is: you cater to the masses or you kowtow to the elite; you can't have both.

Not every show needs to reach the same size of audience, or same width, of a 'Sopranos'.

I don't think anyone's made a videogame yet that is me as the target audience.

I write to the vulgar more than the learned.

With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you.

When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.

A core focus of our effort is based on the recognition that our customers have varying needs, and one of their most important needs is to have choice.

In TV, in general, the more you try and please everybody, the less people you please.

The 21st century is a golden age of personalization. Whether it's customizing our smart phones with our favorite apps or ordering exactly what we need when we need it from Amazon, we increasingly expect a unique customer experience, not a one-size-fits-all model.

It is great to see kits designed specifically with us in mind.

Figure out your niche and maximize it.