Robert J. Fisher Quotes

No one is going to understand your brand better than you.

We are now focused on the brand, not the channel.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

You have to do what's best for the brand.

Channel brand is so key.

One of my mentors schooled me on branding before it was a cliche term in the game.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

Brands don't just care about views. Brands care about their brand first.

I think I am one of the smallest surviving brands.

Most brands started from a strong base and kept a strong belief.

I think it takes 30 years to build a luxury brand.

Kmart appreciates and supports exclusive brands.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

Unfortunately, being a brand is really important nowadays.

Great brands are meant to be great aggregators.

Brands are about editing.

I take my brand very seriously.

My husband is in branding. He brands places - cities, institutions.

You know what, every decision I make is in the best interest of my brand.