Pierre Cardin Quotes

I spent a lot of years working for Ralph Lauren, and he had so many copycats, from Tommy Hilfiger to Abercrombie & Fitch to J.Crew.

Fashion is an incredibly tough, unforgiving industry.

It's the power of the brand. We've never formally advertised.

I think I was the first to show that a designer could be like a rock star, that people should love your fashion but also put your name together with your fashion.

The importance of logo into today's fashion is un! be! Lievable!

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

I'm a label that wants to sell. I believe in clothes.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Well, that's the secret of commerciality, a simple style and you stick with it.

I made a specific choice not to call my collection Ivanka. There's so much value in the Trump name. And there's such a deep connection to luxury and success.

I have made things for Calvin Klein and other designers, and it's interesting to see the way each person approaches it.

If you want to be a national brand, damn act like it.

If you put the collections together, whether it's Rick Owens, Alexander Wang, or whomever, sometimes they do streetwear, but they're never called that. They're always called 'sportswear' or 'high-end' or 'luxury.' I feel like I'm tossed into that streetwear category so that I don't exist in this space.

I'm an independent fashion house.

What I've achieved with Boux Avenue is what I always wanted to achieve with La Senza.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

Brands need to reinvent themselves from time to time to stay relevant.

Fashion bloggers will do their work; it's their job. So let them do it. I am not doing something to make them happy or to get friendly with them so that they write good stuff about me.

Victoria's Secret is a brand, not a socio-political movement. But at the same time, there is that one-dimensional look.

I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.

I have fashion designers that I definitely respect. After working for a few years in the industry, you want to branch out and do your own thing and I think that's something that has always been important to me is strengthening the brand and just sticking to "this is who we are, this is our identity, this is who we're going to be". I definitely respect other designers but I don't necessarily have one that I look up to.

There must be some Tommy Hilfiger event horizon, beyond which it is impossible to be more derivative, more removed from the source, more devoid of soul.

Well, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.

Your brand is the single most important investment you can make in your business

Trump's act of construction is not building a building. It is building the meaning of the name "Trump." Because his revenue really comes from selling his name to people who do actually build things. They pay enormous sums of money for the supposed privilege of being associated with the name Trump or the name Ivanka, because of that image construction. That's why it seemed like a good idea for Trump to run for president in the first place.