Kat Von D Quotes

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

I looked at different products we could do, and the marshmallows were the most fun to develop.

Don't try to change the package more than you try and change the product.

We want to do sweaters for dogs and call it 'Bark Jacobs.' If it works, great. If it doesn't, we'll drop it and do something different.

The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

Definitely, starting my own brand would be really exciting.

The only way anyone's going to succeed is to build the product.

I started working on a line of clothes last year, but right now we're kind of at a standstill.

We don't really want to work for a corporation; however, we do aspire to one day make a barbecue sauce that doubles as a cologne, and we would like to promote that ourselves. We would like to create a cologne barbecue sauce benchmark of success.

I saw my potential as artistic director, which is very different from designer. Fashion companies might have $200 million to $300 million in annual sales - Hugo Boss has €2.5 billion. I have to create a world that is believable and also relevant in 7,000 sales points around the world.

I love taking an idea... to a prototype and then to a product that millions of people use.

I can't understand the conditions of a corporate product being designed and getting millions. I admire it, it's great, but I don't know how to do that.

We have secured names and trademarks with either loose ideas or intentions, or with our imaginations. Sometimes things come of it, or they don't.

As soon as the show is over, I always think, 'How will the woman I design for go forward?' It's so important to start quickly because I can't let her get away.

I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.

I think an engineer has not matured until he or she has conceived of a product and participated in every stage of bringing it to fruition, if that makes sense. And not many engineers get to do all of those stages.

When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.

I'd want to start being a creative director of a specific line, like Adidas, for example. If they called me up to collaborate on something, I would do it.

I'm the creative director of awesomeness.

I have a particular taste, I do films according to it and promote it accordingly.

Design-wise, I look at everything. If I don't personally design it, I'll review it. I'm kind of creative director of the firm.

You can't think of a franchise from day one. It starts with the audience accepting the idea.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.