JAMES WILLIAM MIDDLETON

I think my family knows that I'm slightly off the wall with my way of thinking, so I think they're quite used to my weird and wonderful creations.

I do make lots of spelling mistakes still - for a time, the word 'corporate' on my website was spelled 'corprate.' But I'm not embarrassed. The way I see it, it is part of me. The key is to become completely confident about it.

I'm very proud of my dyslexia. I wouldn't have it any other way. It sits absolutely with what I do, how I think, and who I am.

The great British public is renowned throughout the world for its sense of humour.

It is such a tricky transition between education and work.

I feel dyslexia is a strong point in me now. I usually joke that it's like a superpower - you only have it if you've got it!

I was experimenting with ways of creating edible objects from digital content, and I was working to three criteria: 1. They had to be delicious. 2. They had to be personalized. 3. They had to fit through a letterbox or in a mailbox. After much experiments, Boomf! There it was: photo marshmallows.

My mother and father have been fantastic help and a huge support for me. Like any other family, though, we have our moments, living and working together.

All I want to do in my life is be known as me and for what I do.

If the bride and groom are relaxed and happy, everything flows from there. Big or small, formal or informal - there is no right way. The most important thing is that the couple feels loved and enjoys their big day.

Boomf is the noise a marshmallow makes when it falls through your letterbox.

Marriage is absolutely not something I'm scared of, but it isn't necessarily the be-all and end-all.

For Mum and Dad... work and home is family, so work is family and home is family. We grew up with that.

I used to spell everything phonetically, or I would have little tricks for words I could not figure out.

I have great childhood memories of my mother baking, and I was always a willing participant, especially if it meant I could revarnish the kitchen floor with treacle.

To give people that first start in life is a tremendous privilege. It's one of the great joys of being part of a growing company.

My parents started Party Pieces the same year I was born, so I have grown up with their entrepreneurial way of thinking, which, to me, became the norm.

My family is usually the first guinea pigs to try out my new recipes.

The only person who would employ me without a degree was myself.

I'm not interested in publicity for myself.

I looked at different products we could do, and the marshmallows were the most fun to develop.

I often work 14-hour days, but the job is very fulfilling. I love being my own boss.

It's always been, whether at school or now, that I am Pippa and Catherine's little brother.

I want to be the best uncle possible, like any uncle wants to be.

It's awkward going back up to Edinburgh to see my old friends, because I'm not on the same wavelength.