Brendan Iribe Quotes

When you say we're bringing a product to market, you make sure you execute.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

So it's really for us about new products, because we have released a lot of new products.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.

When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback.

I can't understand the conditions of a corporate product being designed and getting millions. I admire it, it's great, but I don't know how to do that. I have to have the wheel.

Never let an inventor run a company. You can never get him to stop tinkering and bring something to market.

When I was in graduate school in consumer science and math, all of the big companies had labs, all doing blue sky research.

The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

The only way anyone's going to succeed is to build the product.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

I love taking an idea... to a prototype and then to a product that millions of people use.

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

Our first product was Quicken, which is personal financial management on a PC. It had a tough start, and we ran some tracking surveys to understand who was using it. Half the users claimed to use it in some sort of office environment. We ignored that. I thought it was meaningless.

I think the challenge for all technology companies is to modify what they're doing to be what the market needs at that point.

As an entrepreneur, you can have an instinct, and your instinct is right, but your idea you're substantiating that into is wrong, and the world is not ready for it.

You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit, and if you don't, figure out how to course-correct without getting stuck.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

It's incredibly important to be - once you do have a product - acutely observational about the trends.

As an entrepreneur and public company CEO, I've dealt with dozens of rollouts, and when unveiling a new product, the operating approach should be, 'Hope for the best but prepare for the worst.'

I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.

It's all about producing products people want.

I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to the market.