Stephen Elop Quotes

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.

I think you should always have a big team behind you if you are a big brand because it makes you think big.

I find working on brands some of the most interesting work you can do.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

Ford had a number of different strategies over the years that they thought obviously made sense at the time, just like all the different brands, and also the regional operations.

A lot of stuff that I'm involved in is about branding.

Everything in our world is branded.

Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.

I'm such a brand nerd.

Phones remain a critical component of the Microsoft device portfolio and an important piece of our mobility strategy, but a restructuring is in order.

We are now focused on the brand, not the channel.

And we didn't have cell phones. If you made plans to meet someone in a snow storm, and they didn't show up, you just had to assume they were devoured by wolves and go on with your life.

Time marches on and I don't care how people watch my movies as long as they see them. I don't care if they're on their phone.

What’s the best way to build a brand for the long term? In a word: culture.

So we do software for watches, for phones, for TV sets, for cars. And some of these take a long time to catch on.

In the era of mobile phones and emails, you're no more out of the loop in China than you are in Sydney.

An actor can remember his briefest notice well into senescence and long after he has forgotten his phone number and where he lives.

The institutions are working better now, the banks are much more functional. At this time, 1997, there were no mobile phones! It's a whole different thing now with mobile phones: technology has created a form of regulation, because people can actually talk to each other a lot more.

Microsoft has one more shot at a role in smart phone software through its deployment on Nokia phones. Nokia is still the global market share leader in cell phones. Maybe it will work out, but this is hard to envision great success in the area coming on the heels of so much disappointment in missed opportunity in this important and visible category.

In the beginning it was just about the business - now it's about the brand.

There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.

Mobile phones amplify human talents for cooperation.

You never let things go unanswered for too long. Emails. Phone calls. Questions. As if you know the waiting is the hardest part for me.

Everybody likes to run around on their phones, including me, but we don't always want to hear who's sweating somewhere in some non-air-conditioned factory to create those things so that they can keep the prices down.