George W. Bush Quotes
Let me start off by saying that in 2000 I said, 'Vote for me. I'm an agent of change.' In 2004, I said, 'I'm not interested in change - I want to continue as president.' Every candidate has got to say 'change.' That's what the American people expect.
Bush, George W. "The President's News Conference." The American Presidency Project, 20 Dec. 2007.
Although obvious oversimplifications, these were key strategic elements of these Presidential campaigns.
The problem for McCain was that many of the Bush supporters did not want change, and the opponents did not believe that McCain and the other Republican members of Congress really wanted reform and change from their policies of the recent past. McCain lost to Barack Obama.
This was the first time that an American President was “sold’ to the voters in the same way that consumer goods were marketed to the public. Within 20 year, all presidential campaigns have been used these merchandising techniques.
George Walker Bush is an American politician and businessman who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush previously served as the 46th governor of Texas from 1995 to 2000. He was born into the Bush family; his father, George H. W. Bush, was the 41st president of the United States from 1989 to 1993.