Herb Kelleher Quotes
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
Citations
Southwest Airlines 1993 Annual Report. Southwest Airlines Co., 1994, p. 4.
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Herbert David Kelleher was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest Airlines until his death in 2019.