Mark Pincus Quotes

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Everybody in this public arena makes statements and gets interpreted different ways.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

The object of advertising is to get people to feel better about the product you're selling.

I love market research because you really have an idea of what your consumers are looking for.

I have more contact with people who consume, for lack of a better word, my product than any other performers.

Your company's most valuable asset is how it is known to its customers.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?

As a writer I've learned certain lessons. One of them is to be careful about how you put a view, and to bear in mind how easily and readily you'll be misinterpreted.

How often misused words generate misleading thoughts.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

What you say in advertising is more important than how you say it.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Advertising should always be in good taste without a question.

I can say that every ad that I control, that I'm going to make sure my ads are positive.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

Some commercials can work against your image.

Build a lifestyle around your brand, and the audience will follow.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.