Customer Perception Quotes

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

Value is what people are willing to pay for it.

There is one other business where the customer is always wrong and that's the media.

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

I can't deny that some customers and prospects think it's the key to our future. But it's not. We're certainly supportive of the Dept. of Justice and the 20 states that have brought this action.

It's not enough to create value, you have to interpret the value for your prospects and customers so that they can feel the value emotionally and empirically.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric.

When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason.

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.

Who we are, not just the services and products we provide, creates money.

The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Even if you have constrained resources, don't cut corners. People will feel it.

Perception is all there is. If the customer think he's right, he's right.

I would not have used the phrase "I'm selling you" because even though that's exactly what you're doing, when you tell people you're doing it - or worse yet, when you tell people "I'm not here to sell you anything," they automatically assume that that's exactly what you are here to do.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

Your ‘brand’ is what your customers think of you, not what you think of you.