Consumer Understanding Quotes

Transparency doesn't mean much if the consumer doesn't understand what they're looking at.

We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit.

If people understood what life insurance does, we wouldn't need salesmen to sell it. People would come knocking on the door. But they don't understand.

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.

It's okay to be misunderstood - as long as you're not misunderstood by your consumers.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

TIVO was a big shift in how people watched TV, but everyone understood the concept of TV. No one really understands the concept of, well why would I want my genetic information?

As a consumer goods company serving billions of consumers every day, Unilever understands the drivers and motivations that create the norms that lie behind people's behaviour.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

I don't think any business has to give up legal protections in order to simplify. The main consideration is that whatever protection, rights and remedies a corporation wants, they should be put in terms that are understandable to the consumer.