Marc Ostrofsky Quotes

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

We are extremely attractive to page companies, because we significantly increase their user base.

The future of advertising is the Internet.

Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

Flickr was designed partly to market itself. There are a lot features, in place early on, that let people take their photo, upload it to Flickr and post them elsewhere, on their own Web site or their blog, which meant a lot of incoming links.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

SEO expertise is a core need for today's online businesses.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

We use social media as an adjunct to my total media/market outreach.

Google never knew how successful key words would be. Facebook didn't know how successful Zynga would be.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

There is no rivalry between Google and traditional advertising.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

Not surprisingly, the chief way self-published authors get the word out about their books is through the Internet.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.

I always say, 'Be anxious for nothing,' because if this is my social media, if this is a platform for me to really get the word out and get my brand out, then why am I gonna be anxious about it?

Blogging can generate a great deal of traffic to your online business.

If you don't optimize for the consumer on the Internet, you're dead.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

Content marketing is the only marketing left