User Behavior Quotes

I like social media.

Asking Siri where the nearest sushi bar is - that's not interesting. What's interesting is asking your phone where one of your friends have last had dinner in the neighborhood, or having it recommend a cool paella place in Barcelona because it knows you eat paella all the time at home.

Before Google, I spent the summer building a program that would look at what websites you would go to and what websites other people would go to - and built a collaborative filtering program that helped you find related sites to look at.

I don't think that there would be more users if drugs were legalized.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

The first time you went to eBay, you probably didn't do a transaction.

You are not designing for yourself, and shouldn't be. Most people using the Web don't understand (most of) what makes it work and don't want to. Design for those people. There are many more of them than you.

With 100 million people, somebody is using your product in some interesting way. If you change it... you're going to break some use cases.

If I go on summer vacation, I'd make a funny video about it for YouTube. For Instagram I'd show the gorgeous pictures. Snapchat is for the little side moments, like the hotel room, the food. Twitter is for whatever thoughts that come to mind about the vacation.

We can watch every time someone looks at a profile. Do they choose to send that person a message? We can look at every message that's sent, and we can determine, was that message replied to or not.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

I don't expect an overnight change of all desktops to what the US Military used to call B3 level security. And even that would not stop users from shooting themselves into the foot.

Facebook has woven itself into the fabric of our lives and the foundation of the Internet. I think everything will be redefined because people are using their real identities on the Internet.

I've spent 10 years checking my analytics on my end to see what people were talking about and what they like.

I think 4chan is going to stay the same.

The most common user action on a Web site is to flee.

Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do.

If we all went to Google right now, or went to Yelp right now, we'd all get the same results, and that seems really, really broken to me. Foursquare should understand the neighborhoods I've spent a lot of time in, and the restaurants that I went to once but never went back to.

Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it.

Chance explorations on search engines do not 'accidentally' lead users to extremist websites.

When we built Roomba, we explicitly designed it to not have a face. We didn't want to think it was cute; we wanted people to take it seriously, so we gave it more of an industrial look. People personified their Roomba anyway. Over 80 percent of people name their robot. We did nothing to encourage people to do that, but they do it anyway.

Netflix will know everything. Netflix will know when a person stops watching it. They have all of their algorithms and will know that this person watched five minutes of a show and then stopped. They can tell by the behavior and the time of day that they are going to come back to it, based on their history.

As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.

If you think your users are idiots, only idiots will use it.

If I learned one thing working at Facebook: If users are trying to use your app in a certain way, get out of their way and let them.