William Randolph Hearst Quotes

Marketing is for companies who have sucky products.

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they're actually not generally ad-driven when it comes to customer adoption.

As a producer, you want your product to reach the maximum people. That has become a system, and to work on it has become a necessity.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

A good advertisement is one which sells the product without drawing attention to itself.

Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.

We have always said that advertising is just the icing on the cake. It is not the cake.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.

We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.

The biggest mistake businesses make is advertising before they have become well known.

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

A new book is just like any new product, like a detergent. You have to acquaint people with it. They have to know it's there. You only get to be number one when the public knows about you.

Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.

Advertising is the life of trade.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.

Marketing is a contest for people's attention.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

When the product is right, you don't have to be a great marketer.