What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.
If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.
If you have good food, people will come to your restaurant.
Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence - employees, customers, suppliers, and lenders.
I am convinced that if you serve great value, people will come to you.
If you give people something they want, they'll come and see it.
If you make a product good enough... the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.
There has to be a balance between your mental satisfaction and the financial needs of your company. (But) I always remember that it's the fantasy, the artistic side, that makes customers want to buy the straightforward black pants.
It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.
It is better that one's customers come to one's shop than to have to look for them abroad.
Local businesses have never had a great way to get customers in the door.
One day I went to the manager and I asked him whether his model was working and he said, "Well, haven't you seen how many customers we have in this store?" And yes indeed I had. I mean it was definitely attracting a lot of customers, even attracting tourist buses that would land up at this store and people would go through the store and marvel at all the options, even sometimes take photographs of the various aisles.
Customers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.
The sign brings customers.
One of Netscape's main attractions to customers from Day One is that we provide alternatives. And that's cherished by many customers - certainly not all.
You need not hang up the ivy branch over the wine that will sell.
To attract more money, you must be attractive, in the sense that people will want and prefer your products or service over those of your competitior.
If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.
What would people think of a tradesman, that was to give a ball in his shop, hire performers, and hand refreshments about, with a view to benefit his business?
Everybody has a need for speed and you actually make your product, or service, or services more attractive when you do them fast.
